WE ARE TREND EDITIONS
Our objective is to work closely with our customers to provide them with a sophisticated Augmented Reality based web image design service, without the sophisticated price tag such services might otherwise need.
We can already see that companies like IKEA, Macy’s and Ashley in the US and soon, other very large furniture companies will take maximum advantage of AR saving massive amounts of money as a result.
Web selling has changed the landscape of the furniture industry but the use of AR will be an even bigger change. It will cut the cost of setting up and running a website, enabling the end customer, be they commercial businesses or retail consumers, to more readily engage with the projects and products that interest them.
The benefits of AR stem from the accurate and realistic model creation capabilities that is now possible using modern computer software apps. Real surfaces can be used and lighting and other visual effects will mean that the customer will not distinguish between what is real and what is not. Trend Editions is expanding its low cost modelling service so that its customers can be supplied with AR models based very often on just the 2-D dimensions and an indication of the material(s) it is made of. (see Products and Services for more details)
Market Report Video
Our Trend 3D Apps, are software applications designed to make high quality models of furniture/fabrics etc. available so that they can be displayed by you or your targeted customer, in the real-world view of an iPhone or iPad or equivalent. In the following image, all of the furniture shown is not real, it has been modelled accurately, to scale and surface textures/wood finish etc. has been applied.
The still frame shown in the iPad above is a part of a continuous view of the furniture “placed” in the room which is actually a real room. The net effect is to show what this particular arrangement of furniture looks like in the selected space, without really putting it in place. If you look at our short video of this using this VIDEO LINK, you will see that the modelled items are shown very clearly and can be viewed from any direction.
Our Models are created very accurately using 3 dimensional (3D) CAD software. Models are then processed in a number of ways to add surfacing and colours and textures etc. also lighting, to make the models look very real. Models can be created based on dimensions from normal 2D (3D) design drawings. We have a team of CAD specialists who can take design details from our customers and, very rapidly, create models for us in AR.
Advantages of using Models: Once an accurate model has been created – and this could be even before the actual product has been manufactured, the ability exists to create white background and other images for a related selling website. This can be done instead of using photographs and appropriate items can have a number of colourways or in the case of wood/veneer, a number of different wood types. This means a user can set up a website early on in the process, saving on the cost of photographic sessions. As in the picture above, items can also be “placed” in the context of where you might want to best present them – again, without the need for costly photography, just using an iPad.
Augmented Reality: This is the concept of taking a model (see above) and placing it alongside others as required, or alongside real objects, so that they can be evaluated in the way they would look if actual real objects. Currently this process is handled ideally through an iPad (iPhone) but in due course, “headsets” will become a cost effective means of viewing such items making a life-size viewing environment which compares with real viewing of real objects.
Trend AR App - advantages: are listed on this website via the following link WHY TREND APPs.